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Afternoon Brief, May 10
Dry Red Wines' 'Big Tannins' Are Literally Bigger, Study Says: Even casual drinkers can usually identify a wine with big tannins. Tannins emphasize a wines dryness by tingling the side of your mouth or...
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Afternoon Brief, November 16
Wine Spectator Reveals Wine of the Year - Wine Spectator, the worlds leading authority on wine, today announced ...
2018-session1b
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
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Afternoon Brief, September 7
Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs ...
VinQuest 2018 Hero 920
Top 10 DTC Sales Growth Practices
Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer...
ABrief March 9
Afternoon Brief, March 9
Total Wine Shipments to the US Expanded 3% to 399 Million Cases in 2016: For 12-months ending December 2016, Gomberg, Fredrikson & Associates reports that total wine shipments into the US market expanded...