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Afternoon Brief, August 13, 2018
Will the Mendocino Complex Fires Put a Chokehold on Grapes This Harvest? The Mendocino Complex fires in Lake County created a dense plume of smoke over the Beckstoffer vineyard for several days in early...
Sales Training Benefits 920
Excellent Hospitality Shows Direct Impact on Wine Sales
The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales g...
VingDirect 2017 Tasting Room Metrics
Tasting Room Trends: 2017 Review and 2018 Forecasts
At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand,...
VingDirect
VingDirect Performance Tracker Has Helped Family Wineries Increase New Wine Club Members by 75%
At VingDirect, we firmly believe “What Gets Measured Gets Managed!” Did you know that wine club revenue represents 80%+ of a winery’s DTC revenue? In fact, most family wineries are only profitable in wine...
Afternoon Brief June 5 Wine Industry Advisor Wine Industry Advisor
Afternoon Brief, June 5
Subscribe to the Afternoon Brief   Trending Story: Napa Vintners Collaborate to Raise $15.7 Million for Community at Annual Auction Napa Valley With additional contributions coming in overnight, the...
Tasting Glass Lineup
Free or Discounted Wine Tasting Options Vanishing in Sonoma County
Industry Follows Napa’s Lead in Charging Premium Prices for ‘High End’ Experiences
Direct to Consumer Tips and Demos of the Performance Tracker
VingDirect founder, Tammy Boatright will be at Booth 2111 offering Direct to Consumer tips, recommendations & best practices for family wineries. There will also be FREE demos of The Performance Tracker!...
ABrief January 4
Afternoon Brief, January 4
Silicon Valley Bank 2017 State of the Industry Report: Most of the wine business has already developed their strategic plans for 2017 and is starting to execute. The plans had to be put together using...
VingDirect 2016 Tasting Room Metrics
Tasting Room Trends: 2016 Review & 2017 Forecasts
At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our Performance Tracker (PT) software, which...
abrief-december-7
Afternoon Brief, December 7
Denver Wine Collector Loses $1.7 Million to Crooked Vendor, Sues Insurer: A Denver wine collector who once ran the nation's fourth largest HMO has sued an insurance company for failing to cover his losses...
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