No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...
Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan...
Today, estate planning must take into account options such as selling the property to a third party, a merger or acquisition, or even just closing it. By Jeff Siegel Succession and estate planning...
Here are some tips on making sure your trade visits stand out from your competition. By Craig Root The importance of treating trade visitors well cannot be overstated. Trade visits, which welcome players...
Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you need to retain your customer. The link between...
The journey of digital transformation in the winemaking industry is a blend of tradition, innovation and continuous learning. By Patrick Quigley In the age of digitalization, the ancient craft...
2023 numbers tell a story of wine’s continuing decline and provide little hope for a quick turnaround. By Jeff Siegel Wine ended 2023 with one of its worst holiday performances in recent memory,...
Direct-to-consumer has been one of the most resilient parts of the wine market. By Jeff Siegel The consensus is that Direct to Consumer sales will be one of wine’s few bright spots in 2024. Why...
Wine Industry Network (WIN) THE leading business to business resource for the North American wine industry is offering a new way to connect with Unified Symposium exhibitors to get the information you...
WISE Courses Courses are designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes build on existing skills...
