Wine Industry Champion Jana McKamey: Leveraging Farming and Diplomacy to Help Oregon Wineries Thrive
August 28, 2024
“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going back...
August 16, 2024
There are so many costs that go into a bottle of wine. In addition to the expenses associated with growing grapes, making and packaging the wine, vintners face the cost of ...
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January 10, 2024
By Laurie Wachter Krista Chaich, Executive Director, Temecula Valley Winegrowers Association “I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley...
September 5, 2023
Consider how an influencer will relate to your brand image and customers. By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...
April 19, 2022
She’s a marketing and hospitality industry professional who knows the landscape and understands the challenges ahead. By Paul Vigna For six years, Tom Cosentino shepherded the Garden State Wine Growers...