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With a Nice Label, a Good Story, and Enough Money, Most Consumers Can Be Convinced to Buy Something Once
But in order to get recurring sales, the consumer needs to love what’s in the bottle. While technological advances offer insight into chemistry markers– such as pH, TA, SO2, VA, RS, etc.– for quality control...
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Cross Marketing: Boost Your Bottom Line by Partnering with Like-Minded Businesses
Cross-marketing means forming marketing alliances with local businesses that sell related products, attract similar customers and have common demographics.  By Jeff Siegel   Talk to wine marketers...
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Expert Editorial: The Changing Face of the Beverage Alcohol Industry
The beverage alcohol market is changing rapidly. Marketers must keep pace. By Maria Pearman The beverage alcohol industry is in a state of vast disruption, and wine is no exception. Forces at play come...
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Wine Industry Sales Symposium Recap
The wine marketplace continues its post-pandemic shifts.  By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting...
Devon Perry, Garden State Winegrowers Association
Garden State Wine Growers Welcomes Devon Perry as Executive Director
She’s a marketing and hospitality industry professional who knows the landscape and understands the challenges ahead. By Paul Vigna For six years, Tom Cosentino shepherded the Garden State Wine Growers...
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Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences and Values
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022 State of the Wine Industry Report revealed that...
A new report from WineDirect & Enolytics points toward women and younger consumers as new market drivers. (iStock)
Want to Fuel Your Winery's Future Growth? Engage Women and Younger Consumers.
By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior and purchase-pattern...
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The Best Shopping Experience Possible, Regardless of Channel
Commerce7 is proud to exhibit at the Unified Wine and Grape Symposium. Commerce7 is the leading DTC solution for wineries. Commerce7 makes it easy to provide your customers with the best shopping experience...
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Manage Your DTC Operations with Wine Software's Complete Solution
Wine Software offers a complete solution to manage your DTC operation. From Point-of-Sale to Wine Club, Ecommerce, Inventory and Accounting, Wine Software has all the tools you will ever need to manage...
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Herti Is Happy to Be Your Partner in These Turbulent Times
Stop by our booth to get insights on production capabilities, designs, logistics and timeline for your projects. We are happy to be your partner in these turbulent times and help you with making the right...
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