Tag: Marketing

No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...

The Chill-O-Meter, a patented and reversible device, provides wine enthusiasts with an intuitive and reliable method to determine the optimal temperature for serving their favorite wines, ensuring they...

Visit Booth #616 to see the industry’s only text messaging system powered by SimpleTexting, ChatGPT. and the award-winning wine marketing intelligence of PreferencePro automated wine marketing. Our custom...

WineDirect, the industry leader in terms of providing its global customer base with end-to-end sales solutions from ecommerce to fulfillment, has announced a redesigned platform to fully integrate winery...

Relatable characters drinking your wine is a great way to reach target customers. By Melanie Young In the Netflix series, Dead to Me, Jen, a grieving widow, and Judy, a free-spirited artist, bond over...

Adding video and AI to your winery marketing may be easier than you think. By Laurie Wachter   The world of marketing sometimes feels like it’s spinning out of control. New social media channels,...

Sharing an experience creates new and loyal customers.  By Melanie Young   Sponsoring events can bring new customers to your wine brand through product sampling and social engagement. What’s...

Consider how an influencer will relate to your brand image and customers.  By Melanie Young “Influencer” is a marketing term that’s recently exploded as fast and forcefully as the pop of a champagne...

Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...