Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...
Wine Industry Champion Jana McKamey: Leveraging Farming and Diplomacy to Help Oregon Wineries Thrive
“We’re educating lawmakers on the contribution our industry makes to the state and on our values.” —Jana McKamey, Oregon Winegrowers Association By Laura Ness The scion of sugar beet farmers going back...
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado) “When was the last time a wine writer sat down to have a glass with a young person?”...
Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you need to retain your customer. The link between...
Where is Taylor Swift when wine needs her? By Jeff Siegel Is the cure for what ails wine as simple as a couple of A-list celebrity brands? In other words, where is Taylor Swift when wine needs her? “Sure,...
We possess the power to unleash the magic of wine if we all work together. By Jim Trezise WineAmerica’s website has three key sections for three key audiences: “Compliance Matters,”...
Wine Industry Network (WIN) THE leading business to business resource for the North American wine industry is offering a new way to connect with Unified Symposium exhibitors to get the information you...
Enavation Cloud: VinPoint Wine Management gives winery businesses of all sizes the power to modernize operations, simplify processes and grow revenue while focusing on non-administrative, mission-critical...
Come chat with the Commerce7 team at booth #2018 to learn more about our modern commerce platform for wineries, and why our Ecommerce is the best. We’d love to hear more about your winery, the challenges...
Los Angeles-based Bay Cities Packaging & Design, in partnership with Cruz Foam, crafted an innovative 100% sustainable wine bottle shipping package for wineries and the growing number of environmentally-conscious...
