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Losing Wine Sales Online? Your Website Might Be the Reason (Expert Editorial)
A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...
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Words Matter: Making Media Work in a Challenging Market
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Does media coverage really help sell wine?  That’s...
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Tasting Room Expertise: Wine Club Profit Margins Are Inaccurate and Overblown
Wine clubs should have two budget reports, because clubs (generally) don’t pay as many operating costs as the tasting room. By Craig Root First of all, I am a huge fan of wine clubs.  In addition...
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Marketing that Matters: Attracting New and Curious Consumers to Your Brand
The Los Angeles International Wine & Spirits Challenge brings winning wines and spirits to a diverse and discerning audience. By Alexandra Russell As the wine and spirits industry faces the ongoing...
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Grow Sales with VinterActive's SMS Marketing Tools
VinterActive’s compliant SMS marketing tools for wine/beer/spirits help merchants delight their customers and grow sales by engaging consumers with personalized text messaging. Our PreferencePro...
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Simplify Wine Club Management & Boost Sales with OrderPort
Visit OrderPort’s booth at the Unified Wine & Grape Symposium to see our redesigned POS, built for speed and simplicity. Our all-in-one DTC platform features 6 flexible wine club models, branded webstores,...
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WISE Up! Shaping Strong Leaders and Boosting DTC Sales in the Wine Industry
WHY WISE? WISE – which stands for Wine Industry Sales Education – we believe a rising tide lifts all boats and that the wine industry deserves strong leaders, healthy teams, DTC mastery and winery success....
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The All-in-One Cloud Solution for DTC Sales
Do you want an all-in-one DTC sales system that runs completely in the cloud?  That’s what I will be exhibiting at our booth.  Easily change from back-office to POS by changing browser...
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From Text to Sale: Elevate Your Winery’s Customer Experience with RedChirp
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages. Other industries...
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WIN Webinar - Finish Strong: End-of-Year Sales & Engagement Tactics
Join us on October 31st at 11:00am for this fast-paced session packed with actionable strategies you can implement between now and the end of the year! Jennie Gilbert, Co-Founder of RedChirp, and Susan...
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