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Message for Wine Industry on Effective Marketing: "It’s Not All About the Wine"
Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service....
Sales Training Benefits 920
Excellent Hospitality Shows Direct Impact on Wine Sales
The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales g...
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Grow Your Bulk & Private Label Business in USA
Book Before March 20 and Get 2 Day Conference Pass Included. This year’s International Bulk Wine & Spirits Show will focus on ways that market participants can increase their overall profitability...
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Shaping a New, Authentic Brand Identity for Napa Cellars
New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa”...
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Precision Agriculture – An Essential Tool for Effective Management Strategies
During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural...
3 Tier Talk
Your Brand Will Fail… Unless
Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither. What I am, however, is realistic, and I have enough grey hair and enough...
Expert Editorial
Why Wineries Need Specialized Digital Audits
Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently,...
Boise Stave 920
Inspired Oenological Staves Deliver Precision and Consistent Results
Building on 20 years of innovation and expertise in the interaction between oak and wine, Vivelys has expanded their oak solutions range with the new Boisé Inspiration staves. A world leader in technical...
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The Unique and the Truly Rare Wines at Premiere Napa Valley
This week the 22nd annual Premiere Napa Valley auction brings retail and restaurant wine buyers from across the country and beyond to Napa Valley. They are attracted by the 230 small lots of unique, high...
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New Precision Carbonation System from VA Filtration
VA Filtration has just introduced its new precision carbonation system at the Unified Symposium. The PreCarb system, called the Carbonator, is a diffusion-based CO2 addition system that allows the winemaker...
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