3 Tier Talk
Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings
Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few...
BergerDennisTom
Close Calls as 44 Best of Class Wines Clash in Dan Berger's International Wine Competition Sweepstakes
As we gathered for the judging of the sweepstakes wines at the Dan Berger International Wine Competition earlier this month, the suspense was killing us. Did any of the wines we loved on our panel make...
DAOU 1 plus 3 img
DAOU: Where Everything Is Selected to Achieve the Highest Quality
Winemaker Daniel Daou and his brother built the magnificent DAOU winery on top of DAOU Mountain in the western hills of Paso Robles, not for the sheer beauty of the place, but for its potential...
Archetype Percentage Distribution
Napa Storytelling: Why So Serious? A Research Study
We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.
Soil Resistivity Map 920x360
Precision Agriculture – Mapping a Path to Success
The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial...
Charles Bieler 2 by Brittany Klutzke
Domestic Rosé Gaining Market Share from French
The rosé trend still shows no sign of slowing with its third consecutive year with over fifty percent growth. According to Nielsen retail outlet data the rosé category grew 64% over the last twelve months,...
Buckingham Valley Bottles
Adaptation and Innovation Keep Oldest Mid-Atlantic Wineries Thriving
How long has Jerry Forest been in the wine business? So long, in fact, that he can remember when his three wines were called Red, White and Rosé. So long, indeed, that there were only a handful of wineries...
VinQuest 2018 Hero 920
Top 10 DTC Sales Growth Practices
Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer...
Sweepstakes tasting 920
Considering Value and Strategy When Entering Wine Competitions
For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and...
Letters to the editor
Measure C Will Have Chilling Effect on Napa’s Agricultural Economy
Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa...
1 2 3 4 5 6 7 8 112