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Cab Franc Masters
March 16 @ 10:00 am – March 17 @ 4:00 pm PDT

Cab Franc Masters is an immersive two-day experience in Paso Robles, featuring global tastings, food pairings, and thought-provoking discussions on Cabernet Franc’s evolution and Paso’s role in its future.
Consumer Tasting and Pairings
Sunday, Mar 16th | Cass Event Center
10 AM – 11:30 AM | Seminar | World of Franc: Global Expressions vs. Paso Craft (led by Wes Hagen)
11:45 AM – 12:45 PM | Seminar | The Versatile Franc: Exploring Cab Franc’s Culinary Range (led by Jason Santos and Chef Charlie)
1 PM – 4 PM | Grand Tasting | Cab Franc Immersion: A Grand Tasting with Curated Pairings
Industry Deep Dive
Monday, Mar 17th | Robert Hall
9 AM – 11 AM | Roundtable | Philosophies in Franc: A Roundtable with Visionary Cab Franc Winemakers”- Moderator: Brianne Cohen (Freelance Wine Writer: Decanter – Monarch Wine – SommTV )
11:30 AM – 1 PM | Seminar | Diversifying Paso: How Cabernet Franc is Leading the Conversations on Climate-Resilient Vineyards for the Future – Moderator: Matt Kettman (Wine Enthusiast, Santa Barbara Independent)
1 PM – 2 PM | Lunch
2 PM – 4 PM | Seminar | Uncorking Opportunity: Strategies to Elevate Paso Cab Franc in the Market