Tina Caputo is a California-based journalist who has spent the last 20+ years covering wine, along with food, beer and travel. Formerly the editor-in-chief of Vineyard & Winery Management magazine,...
In this episode of Wine Industry Insiders, George Christie sits down with Honore Comfort, Vice President of International Marketing at Wine Institute, to explore her incredible career path, the evolving...
Wine Industry Network’s Wine Marketing Awards celebrate excellence, innovation and creativity in the marketing of wines to consumers...
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”
The nutritional health of yeast can determine the success – or failure – of the resulting wine. To get the most out of your yeast, a high-quality nutrient product is essential. “High quality...
By Carl Giavanti Carmelo Giardina is a former journalism graduate and now marketing and PR professional working with major clients that include Red Bull, Miller-Coors, Bacardi, Southern Comfort and others....
Retailers should take advantage of cheap bulk wine to create private label entries. By Jeff Siegel Trader Joe’s private label wine Charles Shaw, the legendary Two-buck Chuck, helped rescue the wine...
The wine industry is facing tough times, but not all wineries are struggling. Many are defying the downward trend by leveraging modern, deeply integrated technology to create a better customer experience—and...
Precision irrigation automation has never been accessible for most wine grape growers. Because it’s expensive and complicated, only the largest producers with sizeable budgets could afford its benefits...
Winery marketing teams are in overdrive these days—accelerating efforts to attract younger consumers, growing wine club membership and elevating tasting room and online interactions for prospective visitors...
