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Your Winery’s Compass: Navigating Market Turbulence with Analytics
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”
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Navigating the Regulatory Horizon: How Alcohol Merchants Can Adapt to Changing Compliance Landscapes
As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage industry,...
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IVES Study: Does Barrel Size Influence White Wine Aging Quality?
WIA thanks International Viticulture and Enology Society (IVES) for permission to reprint this article. This research is aimed to highlight chemical and sensory differences in Sauvignon Blanc wines linked...
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The Trump Administration and Wine: How Will This Pairing Go? (WineAmerica)
Regardless of your political views and opinions on Donald Trump, there is one thing we can all agree on: he is doing exactly what he said he would do. By Michael Kaiser As I draft this latest column, it...
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New Frontiers of Global Winemaking: How Innovation Is Shaping the Future
Advances in fermentation, aging and winemaking practices ensure that tradition evolves without compromise. By ​​Alessandro Liggio Winemaking is a delicate harmony between tradition and innovation. While...
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Transforming Tasting Room Feedback: From Polls to Deeper Customer Insights
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
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WineAmerica: Seizing the Opportunity of Crisis
“The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for ‘danger,’ the other for ‘opportunity.’” – John F. Kennedy – In the early 1980s, the New York grape and wine...
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Turning the Tables on Erica Duecy
By Carl Giavanti Erica Duecy is founder of Business of Drinks, a podcast and data-and-insights consultancy, and one of the drinks industry’s most accomplished digital and content strategists. She has built...
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Tasting Room Expertise: Ask Your Audience Before Changing Your Experience
You can save time and money by asking visitors what they want — and what they don’t.  By Craig Root In a WIA article posted November 8, 2024, I discussed using onsite polling to evaluate customer...
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Boxed Wine: A New Canvas for Innovation and Creativity
Boxed wine has the potential to become more than an alternative packaging format — it can be a platform for creativity, quality and brand expansion. By Katerina Axelsson Boxed wine is now more than just...
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