What’s the best way to capture a buyer’s interest and secure a spot on a supplier portfolio, retail shelf or restaurant wine list? By Melanie Young End shelf display at Gary’s Wine & Marketplace...
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Visionary leader of Sonoma State University’s Wine Business Institute is ready for his next chapter. By Jeff Siegel Ray Johnson, Sonoma State University Ask Ray Johnson what he’ll miss the most...
Insights from the 2024 Wine Sales Symposium, produced by Wine Industry Network (WIN) By Alexandra Russell and Laurie Wachter On Thursday, May 16, more than 300 attendees showed up for the 2024 Wine Sales...
Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox The business of selling anything, from widgets to wine, to a younger generation often requires...
Marketing professionals join together for classes, networking and industry discussions Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced...
TWE’s Ben Dollard brings perspective to the shift in consumer behavior. Ben Dollard Ben Dollard grew up in Adelaide, Australia. His family was in the hospitality industry and, he says, “Growing...
Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you need to retain your customer. The link between...
The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine. Wine Industry Network’s Wine Marketing Awards...
“My job is to see what others cannot — to believe in our potential and inspire the rest of the industry to live up to our legacy.” —Christopher Goblet By Laura Ness Chris Goblet with a bottle from Lescombes...
By Carl Giavanti Devin Parr is a leading personality in the wine industry. She is the founder and managing partner of Devin Parr & Associates, a PR, marketing and content agency in the beverage,...
