Come Over October Is Driving Wine Conversations — And Sales By Kathleen Willcox Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social and...
Waiting for your distributor to find the time and sales power to sell your wines is no longer good enough. By Jeff Siegel For years — decades, even — the relationship between a winery and its distributor...
By Carl Giavanti Alice Feiring launched her ongoing website, The Feiring Line, in 2011. She is mostly known as an author, writing six books to date. The first was 2008’s The Battle for Wine and Love: Or...
The holidays are around the corner and 2025 budgets are being allotted. TikTok should be in your marketing plan. By Melanie Young Recent changes allowing wine advertising on the TikTok social media platform...
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox Selling wine through a third party — typically either a store or a restaurant — is foundational...
To be more inclusive, be more inviting. By Melanie Young Statistics show the buying power of Black Americans, Asian Americans and LatinX consumers is stronger than ever. Yet these audiences are often overlooked...
If wine businesses are going to survive this period, they need to make some changes to adapt to the current market. By Kevin A. Krakora The wine industry is experiencing a complicated period of decline....
Can marketing campaigns and positive press save the wine industry? Sometime next year, the Wine Institute will do something it hasn’t done in decades: launch a wine marketing campaign. “Wine Institute...
Founder of Azure Road, a digital publication devoted to conscious living, Lauren Mowery has written about wine, food and travel for more than a decade. Mowery serves on Decanter Magazine’s 12-strong U.S....
Is it any surprise that not enough people in the wine business noticed the anti-drinking efforts and tried to do something about them? Probably not. Over the last couple of years, the wine business has...
