Category: Sales & Marketing

Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”) trips are an effective...

By Carl Giavanti   Carole Mac Carole Mac is an executive producer, sommelier, author and speaker with more than 15 years of experience. According to USA TODAY, her series Somm School Insider, which...

Distributors, both large and small, share their thoughts on how wineries can best work with them to increase sales. By Kathleen Willcox  As anyone who has thrown a birthday party for a toddler knows:...

Leveraging widely recognized but under-utilized events can help initiatives that might otherwise get lost in a broad marketing blitz get a foothold. By Kathleen Willcox  It’s no secret that people...

Wine Industry Sales Symposium tackles the generational divide and post-pandemic hesitancy By Alexandra Russell The recent Wine Industry Sales Symposium (May 11, 2023), included a full day of sessions designed...

Wine Sales Symposium offered insights and concrete examples about boosting sales in a falling market and attracting new and emerging consumers. By Laurie Wachter Last week’s Wine Industry Sales Symposium...

By Carl Giavanti Cindy Lowe Rynning is founder of the award winning wine blog, Grape Experiences. She holds the WSET L3 certification and her writing is inspired by national and international wine travel,...

Age notwithstanding, new wine consumers can be found — and courted — by offering a variety of products and presentations. By Robin Shreeves   Wine consumption is “growing at a slower and slower pace,”...

The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a certain degree of exclusivity....

The ultimate goal of wine competitions is to give each wine its due and create enhanced marketing opportunities. By Alexandra Russell   Many consumers see medals and scores as a shortcut to finding...