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Losing Wine Sales Online? Your Website Might Be the Reason (Expert Editorial)
A poorly designed website isn’t just an eyesore. It’s a missed opportunity to connect, convert and educate. By Malin Dubets, Katelyn Peterson and Leia Reedijk Here’s a hard truth: winery websites tend...
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Your Winery’s Compass: Navigating Market Turbulence with Analytics
Empty tasting rooms. Declining DTC shipments. Shifting consumer preferences. Stubborn inflation. Escalating trade tensions. The wine industry is facing a “perfect storm.”
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Rising to the Challenge: How to Thrive in an Uncertain Market
2025 Wine Sales Symposium brings together brands and experts who are turning disruption into opportunity. By Laurie Wachter On-again / off-again tariffs and “Is this good news or bad news?” chatter have...
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Bracing for Battle: How Using War Games Can Help Bolster Wine Businesses
Develop strategies to anticipate, adapt and act before challenges become crises The wine industry is facing a storm of challenges, from declining consumption to trade tariffs. These disruptions require...
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Winning in Wine: Lessons from Thriving Wineries in a Changing Market
WIN’s 2025 Wine Sales Symposium brings together industry leaders to share the strategies that are helping wineries succeed despite market challenges. It’s no secret that the wine industry is facing challenges....
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Navigating the Regulatory Horizon: How Alcohol Merchants Can Adapt to Changing Compliance Landscapes
As regulatory frameworks shift throughout 2025, merchants of all sizes must prepare for still more change. By Kelly Martin Direct-to-consumer (DTC) alcohol sales have reshaped the alcoholic beverage industry,...
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Transforming Tasting Room Feedback: From Polls to Deeper Customer Insights
Thanks to modern survey tools, creating and distributing a questionnaire has never been easier.  By Alex Caffarini As a 30-year marketing research veteran, I thoroughly enjoyed reading Craig Root’s...
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2025 SVB Report: Pulling No Punches
Silicon Valley Bank’s annual State of the U.S. Wine Industry Report offers an in-depth look at the current struggles shaping today’s wine markets. By Jeff Siegel Perhaps the best news in Silicon Valley...
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Wine’s Most Inspiring People 2025: Jen Locke — Steward of 1,000 Acres and the Legacies Among Them
By Laura Ness For Jen Locke, CEO of Crimson Wine Group (CWG), overseeing a portfolio of six fine wine estates across 1,000 acres on the West Coast, including her home state of California, represents the...
Wine's Most Inspiring People
Announcing Wine’s Most Inspiring People 2025
As has become a January tradition, Wine Industry Advisor has again chosen 10 individuals from within the wine industry who showcase leadership, innovation, determination and inspiration — both within the...
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