May 30, 2025 (New York, NY) — Wild Mannered (formerly Neat Beverages) is re-launching its portfolio of all-natural soju cocktails online and in stores in three flavors – Cucumber Lime Mint, Strawberry Basil and Pineapple Ginger.
Wild Mannered, a play on the characteristic mild mannered, is a reflection of its founders’ Asian American identities. Co-Founders Perry Ya and Michael Gu grew up in first-generation immigrant households and were raised with the cultural values of their families’ heritages while experiencing an American lifestyle. They learned to merge their cultural values with Western ones, often finding ways to bridge the gap through food or shared experiences. On one hand, Wild Mannered is paying homage to the imported Korean sojus and communal drinking culture that Asians and Asian Americans are familiar with when they eat KBBQ, sing karaoke, or just enjoy being together with friends. On the other hand, Wild Mannered can be a category-defining Asian American brand with quality beverage products that meet the evolving tastes of the modern consumer and feel approachable at any social occasion, as synonymous as drinking a beer or wine.
To promote the new brand, Wild Mannered is launching an omnichannel sweepstakes campaign that highlights key product messaging, while driving community engagement online and purchase in-store in New York City.
Wild Mannered can be purchased on the company’s site (drinkwildmannered.com) and in select stores in the New York Metropolitan area (store locator on company site). Join the community at @drinkwildmannered on instagram, or @drinkwildmannered on TikTok.
