Rolling Hills, CA — May 16, 2025 — As wine competes with hard seltzers, ready-to-drink cocktails, and other low-alcohol options, Kosmic Kitty Wines is quietly gaining traction with younger drinkers. Launched by family-owned Castle Rock Winery, Kosmic Kitty stands out with its cosmic branding, vibrant varietals, and a fresh, approachable tone.
Unlike cookie-cutter labels churned out by massive wine conglomerates, Kosmic Kitty is crafted in small batches with real winemaking integrity. It’s designed to speak directly to Millennials and Gen Z by blending authenticity, creativity, and playfulness — all while delivering excellent value.
At the 2025 California State Fair Wine Competition, Kosmic Kitty’s Pinot Grigio took home a Gold Medal, with Sauvignon Blanc and Pinot Noir each earning Silver, proving that the brand’s style is backed by substance and quality.
Leading the winemaking is Meghan Daniels, a UC Davis graduate with degrees in Enology and Viticulture. As a Millennial with a passion for crafting balanced, expressive, and approachable wines, Meghan brings both scientific rigor and creative intuition to the process. “Meghan brings exactly the kind of creative energy this industry needs,” says Greg Popovich, founder of Castle Rock Winery.
Priced at $12 for Pinot Grigio, Sauvignon Blanc, Pinot Noir, and Cabernet Sauvignon, Kosmic Kitty lowers the barrier for curious wine drinkers. Its bold design and inclusive messaging offer a sharp contrast to traditional wine culture — which many younger consumers find intimidating or outdated.
Kosmic Kitty is already making waves beyond the shelf, appearing by the glass in restaurants that want to connect with younger guests. According to Wine Market Council data, many Millennials and Gen Z consumers feel disconnected from conventional wine messaging, and Kosmic Kitty offers a fresh, fun alternative that resonates.
About Kosmic Kitty Wines
Kosmic Kitty Wines is a new venture from Castle Rock Winery, a family-owned company committed to quality and accessibility. Created to meet younger wine drinkers where they are — with bold design, authentic craftsmanship, and an inviting voice — Kosmic Kitty is helping shape a more modern and inclusive future for wine.
