Critically acclaimed Napa Valley estate becomes the first wine partner to implement Crane Authentication’s cutting-edge security innovation, setting a new standard for traceability and authenticity in fine wine
Napa Valley, Calif. (June 3, 2025) – Gamble Estates, the Napa Valley winery with over a century of farming expertise, is proud to announce a strategic partnership with Crane Authentication that businesses and governments trust as a partner for protecting, enhancing and securing what matters most. With this collaboration, Gamble Estates becomes the first winery in North America to implement Crane Authentication’s next-generation brand protection solutions – combining the visually stunning and cutting-edge IZON® holographic label technology with the powerful digital traceability of Traceology®.
The partnership with Crane Authentication was spearheaded by Tom Gamble, the third-generation farmer and first-generation vigneron proprietor of Gamble Estates. An avid wine collector himself, Gamble observed the serious international fraud issues that many of the most prestigious Bordeaux houses have had to contend with in recent years and even found himself wondering about the provenance of some of the bottles in his own cellar, Gamble sought an authentication solution from Crane Authentication for his own wines.
Gamble Estates debuted Crane Authentication’s holographic label technology this month, adorning the winery’s latest releases of Sauvignon Blanc and Cabernet Sauvignon. With his investment, Gamble hopes to set a new standard among his peers in making Napa Valley’s world class wines impossible to successfully counterfeit.
“At Gamble Estates, each bottle we produce tells a story of land, legacy, and craft,” said Gamble. “Partnering with Crane Authentication ensures that story reaches the glass without compromise. Our customers deserve the confidence to know that what they’re collecting, serving, and drinking is 100% authentic. I’m happy to say they’ll have that assurance, beautifully sealed and verifiable, today and for decades to come.”
As the global demand for premium wine continues to grow, guaranteed provenance has become paramount for serious collectors. Protecting that statement of origin is therefore now a critical consideration for luxury brand stewardship, especially as counterfeit wine syndicates grow more organized and incentivized to adopt ever more sophisticated forgery techniques. The Crane Authentication partnership reinforces Gamble Estates’ commitment to integrity by equipping every bottle with multi-layered authentication – visible, interactive, and impossible to replicate.
Crane Authentication’s IZON® labels feature distinctive, high-definition 3D holography that responds dynamically to light and movement, inviting consumers to interact directly with the bottle simply using their phones. This tactile experience is paired with Traceology®, a secure cloud-based platform that allows consumers, distributors, and collectors to digitally verify a product’s journey through the supply chain in real time – from vine to table.
“We are delighted to have onboarded Gamble Estates, the prestigious Napa Valley vineyard, onto our brand protection program,” said Peter Howes, Global Sales Director at Crane Authentication. “Gamble Estates has embraced the opportunity to take advantage of the latest physical and digital innovation in brand protection, utilizing our sophisticated IZON® holographic technology and leading Traceology® software solution to ensure that connoisseurs and collectors can trust the origin and authenticity of their carefully crafted wines.”
With its partnership with Gamble Estates, Crane Authentication’s technology, which is used by governments and central banks, now brings government-grade security to the luxury wine market. Through proprietary visual effects, encrypted QR codes, and intelligent design, Crane Authentication is at the forefront in safeguarding brands from counterfeiting and illicit trade.
A dedicated landing page is available on the Gamble Estates website at GambleEstAuth.com. There, collectors can learn how to use the holographic QR code on the labels in order to authenticate their bottles, and why this technology is a commitment to quality, representing a more secure future for the fine wine market.
About Gamble Estates
Founded by third-generation farmer and first-generation vigneron Tom Gamble in 2005, Gamble Estates makes estate wines of integrity from some of the most prestigious, expertly farmed sub-appellations in Napa Valley. The winery owns 175 acres of vineyards in Oakville, Mt. Veeder, Rutherford, and Yountville. Combining three generations of farming expertise with a dedication to regenerative farming and land stewardship, Gamble Estates represents some of Napa Valley’s finest Cabernet Sauvignon and Sauvignon Blanc driven wines. Tom Gamble is a dedicated conservationist and considered one of the leading regenerative organic vintners in California. He has helped spearhead some of Napa Valley’s most significant land preservation initiatives, including the Napa River Restoration Project, the Napa Green Program, and the Fish Friendly Farming Initiative. The winery is situated in the heart of Napa Valley’s Oakville AVA. Tastings at the serene retreat are highly personalized and by-appointment-only. Visit gambleestates.com/visit to learn more.
About Crane Authentication
As a partner to businesses and governments, Crane Authentication offers expertise and cutting-edge innovations that protect and enhance products, secure identities, safeguard revenues and enforce compliance. Customers from different business sectors and levels of government trust its team of 1,250 people for their expertise in R&D, security design, engineering and data-driven insights. With a presence in 15 countries on three continents, the Crane Authentication team understands the regional nuances of the opportunities and challenges facing its customers.
