MIAMI, FL ( June 3rd, 2025)—In a marketing landscape where agility, integration, and accountability are more important than ever, brands need more than a collection of agencies—they need unified partners who think holistically, act decisively, and deliver seamlessly across all platforms. To address this ever-increasing demand, Ari Rollnick announced the official launch of oneteam™, a bold new agency built to deliver more of what modern marketers need.
“oneteam™ is a fresh take on what a boutique agency can be,” said Ari Rollnick, Founder and CEO. “We believe ‘boutique’ doesn’t mean smaller; it means sharper. More personal. More invested. And when combined with a fully integrated offering across brand, digital, and performance, it becomes something rare: an agency that moves like a startup AND delivers like a global player. We built oneteam™ for the marketing leaders of today who are navigating real complexities—too many disconnected partners, too much lift for too little return, and too many silos between strategy and execution. We didn’t just notice the gap. We closed it.”
The move unites two proven forces—kabookaboo, a South Florida-based digital-first performance agency with nearly 25 years of success, and Affinity Creative Group, a Northern California-based branding and design studio with deep expertise in wine, spirits, and premium CPG. After serving as Affinity’s CEO for two and a half years while continuing to run kabookaboo, Rollnick acquired 100% ownership of Affinity to bring both agencies together under a single vision: one team, fully aligned, fully accountable, and fully integrated.
“What sets oneteam™ apart is how we operate,” added Lauren Alamo, Vice President. “We’re not just full-service, we’re fully integrated with strategic clarity, creative excellence, and measurable performance under one roof. That means our clients don’t have to manage the chaos of multiple agencies. We’ve built the structure, developed the systems, and hired the talent to deliver smarter, faster, and better.”
With award-winning work recognized in global competitions and a track record of proven results across industries, including bev-alc, CPG, lifestyle, real estate, hospitality, and complex B2B services, oneteam™ is well-positioned to redefine what modern marketing partnerships look like.
Strategically led. Creatively driven. Built with purpose… to help brands: Connect. Captivate. Convert.
To learn more, explore our new website and portfolio: oneteam.co
About Kabookaboo Marketing
kabookaboo is an award-winning agency founded by Ari Rollnick. For nearly 25 years, kabookaboo has crafted and activated digital strategies for some of the world’s most recognizable names, including The Ritz-Carlton, Burger King, Ally, Cartier, Cleveland Clinic, and more than 200 brands in the alcohol and beverage space.
About Affinity Creative Group
Affinity Creative Group was established over 12 years ago to respond to the specialized needs of the leading wine, beer, and spirits producers worldwide. Affinity has earned some of the industry’s most prestigious design awards, serving more than 150 wine, beer and spirits brands, as well as working with leaders in the specialty food space, including Miyoko’s Creamery, Mezzetta, and Boar’s Head.
