Sustainably Sourced, Socially Poured: A California Wine Brand Focused on Connection and Conscious Craft
May 29, 2025 (Napa, CA) — 689 Cellars, the California wine brand rooted in connection, storytelling, and sustainability, is proud to announce it has officially earned the Certified California Sustainable Winery (CCSW) designation. The certification reinforces the brand’s ongoing commitment to responsible winemaking — spanning vineyard practices, energy and water conservation, and community impact.
Co-founded by longtime wine industry collaborators Curtis McBride and Kent Rasmussen, 689 Cellars produces a collection of bold, fruit-forward wines sourced from sustainably farmed vineyards across Napa Valley, Sonoma County, Mendocino, Lodi, and Paso Robles. With CCSW certification, the brand joins the ranks of forward-thinking California producers shaping the future of wine through environmental and social stewardship.
“Sustainability has always been part of our mindset, not just our marketing,” said Curtis McBride, co-founder of 689 Cellars. “This certification gives our customers and industry partners a clear signal that we’re walking the walk.”
The CCSW designation follows a rigorous third-party audit covering waste reduction, climate impact, employee well-being, and resource efficiency across winery operations.
The Philosophy Behind the Numbers
The name 689 is rooted in Asian numerology:
6 represents happiness
8 symbolizes prosperity
9 means longevity
“These numbers reflect everything we hope to pour into every bottle,” McBride added.
Wines That Welcome Everyone
The 689 Cellars portfolio includes:
- Six Eight Nine Red & White Blends – approachable, crowd-pleasing signatures
- Submission Wines – bold, unapologetic expressions of Cabernet Sauvignon, Pinot Noir & more
- Ramsay Wines – elegant, classic California character
- Killer Drop – a spontaneous, fruit-forward vibe in every bottle
All wines are available nationwide via distribution and DTC at www.689cellars.com.
ABOUT 689 CELLARS
Founded by wine industry mavericks Curtis McBride and Kent Rasmussen, 689 Cellars is a Certified California Sustainable Winery producing a dynamic, accessibly priced portfolio of wines that reflect the spirits of California and a commitment to conscious winemaking. With sustainably farmed fruit from five AVAs and a global perspective rooted in connection, 689 Cellars makes wines that bring people together — bold in character, generous in spirit, and grounded in purpose.
