May 22, 2025 (Amsterdam, Netherlands) — Chuck Studios, the creative advertising specialists in food and drink, has partnered with Bonterra Organic Estates, America’s #1 Organic Winery based on the Californian coast, to craft a distinctive culinary identity that is embedded in the brand’s organic heritage and deep-rooted connection to nature.
Chuck Studios, known for its work with global brands such as KFC, Knorr, 7UP and McDonald’s, is renowned for turning brand values into striking food visuals that evoke emotion and leave a lasting impression. Now, their creative brilliance brings Bonterra’s story to life through a spirited new identity.
Born from the fertile soils of Mendocino County, CA in 1968, Bonterra was founded on the belief that Mother Nature’s gifts yield the finest wines. With this ethos at its heart, the new culinary identity embraces the essence of Bonterra’s organic DNA, celebrating the land’s abundance in every drop.
Designed for Bonterra’s Cabernet and Sauvignon Blanc, Chuck Studios crafted a set of visual codes to amplify memorability and deepen brand recognition. Close-up macro imagery that lingers on the wine captures its deep richness and luxurious texture. The intricate details, from the glistening droplets to the subtle variations in colour, invite viewers to savor the wine’s beauty, evoking a sensory experience. Complementing this, layers of organic elements are intertwined with the wine through picture-in-picture and frame-in-frame shots, symbolising the profound connection between the vineyard and the organic product. This artistic composition magnifies the relationship between nature’s offerings and the craftsmanship behind each glass, from the soil that’s worked to grow each fruit to the water and air that makes each plant thrive, highlighting the essence of the winemaking journey.
Drawing from Bonterra’s coastal landscape, a colour palette of deep greens, earthy browns, and ocean blues anchors the visual storytelling while warm, natural light casts soft flares and shadows that mirror the golden Californian glow.
To complete the sensory ASMR experience and bring nature’s sympathy to life, the campaign features the sound of a coastal breeze, the rustle of leaves, and the trickle of water.
This culinary identity takes centre stage in Bonterra’s latest campaign, created by Chuck Studios, a visually stunning tribute to the harmony of nature and wine. Breaking away from traditional advertising where wine typically plays a supporting role, Bonterra’s organic creations and their natural origins become the hero.
The campaign immerses viewers in Bonterra’s world through macro imagery, slow-motion sequences, and two evocative 15” product videos and three short cutdown clips. Complemented by short, captivating visual mnemonics, it showcases Bonterra’s story through paid ads on streaming platforms Hulu, Peacock and Paramount+ targeting sustainably minded wine drinkers. The campaign is also running via paid social on Instagram and Facebook and digital display ads to retarget already exposed consumers.
In a bold artistic choice, Chuck Studios juxtaposed the fluidity of wine, including its iconic ‘legs’ with the organic elegance of nature: grapevine roots intertwining like veins of a leaf, droplets cascading like ocean waves. Floral Designer Ariella Hill played an instrumental role in this vision, curating immersive on-set compositions of tonal blooms and textured foliage. The resulting visuals evoke both the tranquility and the vitality of Bonterra’s vineyards.
Olaf van Gerwen, Co-founder and Global Creative Director at Chuck Studios said: “For a product like wine that isn’t distinguishable from competitor products on its own or without branding, the opportunity to create distinction for a brand like Bonterra was a rare and exciting one for us.
Bonterra’s DNA is now beautifully expressed through a culinary identity that doesn’t just stand out in the wine world – it tells a beautiful story of soil, nature, and sunshine, woven into every sip.”
Kate Herbert, Senior Director of Marketing, at Bonterra Organic Estates said: “We wanted to break free from the conventional, polished aesthetic of wine advertising, embracing our heritage and what makes our wine delicious and distinctive – our organic and sustainable practices.
It was fantastic to work with Chuck Studios, the true experts in developing culinary identities and distinct assets that continue to trigger recognition whenever seen and keep us, and our unique wine origins, top of mind.”
About Chuck Studios
Chuck Studios is a global food-advertising specialist. The company crafts premium food images and helps brands around the globe develop a distinct culinary identity. Clients include KFC, Heineken, AB Inbev, Molson Coors, Unilever, Mondelez, KraftHeinz, Nestlé, Jacobs Douwe Egberts, The Coca Cola Company, PepsiCo and many more. Chuck Studios is headquartered in Amsterdam with offices in Berlin, London and Los Angeles.
About Bonterra Organic Estates
Bonterra is a pioneer in organic and sustainable winemaking, crafting exceptional wines that reflect a deep respect for nature. Rooted in the belief that great wine starts with healthy vineyards, Bonterra embraces organic farming practices, allowing the land to thrive without synthetic pesticides or herbicides. Their commitment extends beyond the vineyard, championing regenerative agriculture and eco-conscious winemaking to protect the environment for future generations.
https://www.bonterra.com/
