MAY 15, SYDNEY, AUSTRALIA: The Board of Vinarchy – a global wine business – announces Danny Celoni has been appointed as Chief Executive Officer.
Mr Celoni brings more than 25 years of FMCG and global branded beverage experience, having spent 18 years at Diageo across various executive roles throughout the Asia Pacific, and previously serving as CEO of PepsiCo Australia and New Zealand. He was most recently CEO of Carlton and United Breweries (CUB), part of the Asahi Group, which produces some of the region’s most iconic and loved beverage brands.
Vinarchy was created in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers. It is one of the world’s largest specialist wine companies, with more than AU$1.5 billion in annual net sales revenue. The business is focused on wine, comprises a multitude of leading wine brands, operates across multiple countries with distribution around the world, and employs more than 1,600 people globally.
Danny Celoni said: “I am both honoured and excited to embrace this remarkable opportunity. I believe Vinarchy is well positioned to play a leading role in the future growth and expansion of the wine category. Our rich heritage, combined with our established brands, capabilities, and unwavering commitment to customer and consumer centricity provides an exceptional platform for driving core category growth, differentiated innovation and value creation.
“I look forward to collaborating with the Board, our management team and our outstanding workforce of dedicated individuals, as well as building strong collaboration with our customers and partners worldwide, as we shape our exciting evolution and next phase of growth together.”
Current Executive Chairman Ben Clarke will become Non-Executive Chairman concurrent with Mr Celoni commencing as CEO in August 2025.
Ben Clarke said: “On behalf of the Board I am delighted to welcome Danny to Vinarchy. He is a leader who champions a growth mindset and has a strong track record in driving transformational growth and category leadership through exceptional customer relationships. Danny is the right person to lead our business as we capture the opportunities as a global wine leader.”
Vinarchy brands include the three global pillars of Hardys – the number two Australian wine brand globally,[1] Campo Viejo – the number one Rioja wine brand in the world,[2] and Jacob’s Creek – in the top 10 most valuable wine brands in the world[3].
About Vinarchy
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy combines Vin (the French word for wine), with Archy (from the Ancient Greek word for leadership). Together it means wine leadership.
Vinarchy is one of the world’s leading dedicated wine companies and home to an incredible range of global brands led by Hardys, Campo Viejo and Jacob’s Creek. Our quality wines offer something for everyone, and every occasion – each bringing its own unique story to the world.
Our rich brand history stretches right back to the pioneering plantings of Johann Gramp and Thomas Hardy in the 1840s and 50s. Today, we craft wines in Australia, New Zealand, Spain and South Africa, with our global sourcing footprint also spanning premium grape growing regions in Italy, Argentina, France, the United States and Chile. We are proud to share our wines in almost every corner of the world.
We will redefine wine by meeting the fast-changing needs of our consumers with new formats, innovative products and experiences that welcome all into wine for moments of celebration and connection.
Vinarchy is a place where passionate people can do their very best work, break new ground and redefine the industry they love.
