The Wine Marketing Awards are meant to serve as an inspiration for professionals in the field, encouraging innovation and excellence in the marketing of wine.
Wine Industry Network’s Wine Marketing Awards celebrate excellence, innovation and creativity in the marketing of wines to consumers. These prestigious awards recognize the efforts of wineries, marketing agencies and wine professionals who successfully navigate the unique challenges of marketing wine in a hyper-competitive and highly regulated market.
Entrants were evaluated on their ability to effectively communicate their brand’s message, engage with their target audience and drive both brand awareness and sales. The awards also spotlight campaigns that showcase sustainability, diversity and community engagement within the wine industry.
Winning a Wine Marketing Award not only honors the recipients for their outstanding marketing achievements but also sets a benchmark for creativity and excellence, enhancing their reputation in the wine industry and beyond.
Winners will be showcased at the Wine Sales Symposium on May 14, 2025.
Association Marketing – Temecula Valley Winegrowers
The Temecula Valley Winegrowers Association (TVWA) has envisioned and executed a comprehensive marketing program to redefine Southern California as a vibrant wine destination.
TVWA launched high-profile campaigns, such as “Raise Your Glass,” which invited wine lovers of all kinds to find reasons to toast both small and milestone moments in life. It also developed partnerships with travel influencers, culinary leaders and tourism boards to reinforce Temecula Valley’s image as an accessible — yet premium — wine region. Other initiatives have included fun and engaging educational seminars for regular wine-drinking consumers, and using social media for behind-the-scenes looks at winemaking and vineyard life. Finally, TVWA emphasized the range of wines and experiences available in Temecula alongside other activities such as hot air ballooning, fine dining, wellness activities, lodging and a robust entertainment scene.
The impact of these efforts has been significant, including $905 million in economic impact and 1.2 million paid tastings; 84 media placements reaching 962 million impressions; social media reach grew by 185%, reaching 13 million impressions and just shy of 200K engagements; 98% increase in YOY video views bolstered by engaging storytelling and influencer partnerships; 23 million impressions across social and programmatic channels; 4.5 million completed video views with CTV (98%) and social (76%) exceeding industry benchmarks; more than 114K visits to temeculawines.org from paid channels.
Brand Marketing – Silver Oak
In 2024, Silver Oak leveraged unique partnerships to showcase its innovative approach to the lifestyle space. The brand’s collaboration with fashion designer Jackson Wiederhoeft resulted in a distinctive runway look dyed with Silver Oak’s 2020 Alexander Valley Cabernet Sauvignon, which debuted at New York Fashion Week in September 2024. This partnership garnered top-tier press coverage, including features in Wine Enthusiast and Harper’s Bazaar.
For the holiday season, Silver Oak teamed up with sustainable luggage brand Paravel to create a bespoke luggage suite in “Cabernet Red,” custom-designed to transport Silver Oak wines for holiday travel. The collaboration achieved significant reach, with press coverage in The Strategist, Elite Traveler, Robb Report and more.
The company also generated social media buzz on TikTok and Instagram through influencer partnerships across the lifestyle, wine and athlete spaces — highlighting the collaboration in NBA tunnel walks nationwide. These partnerships exemplify Silver Oak’s commitment to exploring new avenues, engaging with diverse audiences beyond the traditional wine world and investing in creative marketing strategies.
Cause Marketing – Frank Family Vineyards
Continuing Rich and Leslie Frank’s legacy of championing people and causes close to their hearts, Frank Family Vineyards’ “Frank for a Cause” campaign partners with 4ocean to help fund the removal of plastic and trash from oceans, rivers and coastlines.
Through July 2026, every bottle of Frank Family wine purchased will remove one pound of trash from the ocean. Since the winery launched this partnership in July 2024, it has funded the removal of 25,000 pounds of trash, employed 44 full-time 4ocean crew members and has cleaned nine beaches worldwide. These efforts are being noticed with more than 13K estimated social impressions and through features in Forbes and Polo Lifestyles, with a combined estimated monthly view of 181.6 million.
As a 4ocean certified cleanup partner, teams from Frank Family Vineyards have taken part in multiple cleanups, removing hundreds of pounds of trash and recycling from our shorelines.
Frank Family has further collaborated with 4ocean to create custom bracelets, each of which pulls an additional five pounds of trash from the ocean. These bracelets are used for holiday gifting, events and promotions.
This program includes digital activations from an influencer campaign to digital amplification from 4ocean to its large online community of 9 million people. Frank Family has successfully shared its story to 4ocean’s audience through collaborated social posts, email campaigns and digital storefront features.
Cause Marketing – J. Lohr Vineyards & Wines
J. Lohr Vineyards & Wines celebrated 50 years in business in 2024. As part of that golden anniversary, J. Lohr continued its long history of philanthropy and community involvement by designing and carrying out its “50 Years, States & Ways of Giving” campaign.
J. Lohr, in partnership with its national network of wholesale distributors, identified one 501(c)(3) or (c)(6) nonprofit organization in all 50 states and the District of Columbia to each receive a $5,000 donation — totaling more than $250,000 in support. That dollar figure was increased as several wholesale partners matched J. Lohr’s donation. A national $5,000 award was also made to the Make-A-Wish Foundation. The funds were awarded to help advance the recipient charities’ stated missions.
Through an online sweepstakes, J. Lohr also offered consumers the opportunity to nominate their own favorite charity for a $5,000 donation. A random drawing from all eligible entries received occurred in early October 2024, with the Lohr family announcing Our Children’s Trust of Eugene, Ore., as the winning recipient.
Through nationwide retail displays, wholesale partnerships and press coverage, the campaign raised awareness of J. Lohr’s 50th anniversary, the winery’s philanthropic programs and the individual recipient charities’ missions.
Experiential Marketing – Chaddsford Winery
Chaddsford Winery’s Adult Trick or Treat is a seasonal tasting room campaign that reimagines the classic Halloween tradition with an engaging, sophisticated twist. For five weekends in October and early November, guests are invited to embark on a guided “trick-or-treat trail” through the winery, featuring multiple themed stations offering thoughtfully curated wine-and-food pairings.
The campaign is promoted through email, text, social media and local news coverage, generating anticipation and driving advanced ticket sales. Creative visuals, themed hashtags and user-generated content from past events amplify interest. A costume contest adds even more intrigue. Guests share photos and videos of the event, creating organic promotion that increases the winery’s visibility and positions it as a fun, innovative brand.The campaign attracts thousands of attendees each year, many of whom are first-time visitors to the winery. Onsite sales during the campaign were a staggering 497% higher than average monthly retail sales. The campaign also fosters ongoing loyalty, encouraging attendees to enroll for wine club, return for future events or use dedicated promo codes to purchase wine online.
Adult Trick or Treat has gained a reputation as one of the winery’s flagship campaigns and now draws out-of-state visitors, further expanding Chaddsford’s audience. In 2024, more than 8% of ticket purchasers resided outside of the tri-state area (PA, DE, and NJ).
Packaging – Far Niente Wine Estates
At Far Niente Wine Estates, every detail matters, from the way the wines are crafted to how they are presented. In summer 2024, the company introduced its most prestigious Napa Valley Cabernet Sauvignon to-date: Benson Vale, the ultimate expression of the pedigreed Stelling Vineyard. A wine of this caliber demanded an equally compelling presentation.
Benson Vale’s narrative is unveiled through a meaningful and striking label design reminiscent of beautiful book covers of France’s Belle Époque era. The artistic tradition is characterized by intricate details, romantic motifs and a sense of nostalgia, capturing the elegance and charm of a bygone era. Designed by Denomination with illustrations by London-based Darling Clementine, the label is rich with symbolism, seamlessly combining elements of Far Niente’s storied past.
Further elevating the sense of rarity and discovery, Benson Vale is presented in an elegant, storybook-inspired pop-up gift box — an intricate, three-dimensional showcase that transforms the bottle into a collector’s piece. This stunning design not only enhances the unboxing experience but also reinforces Far Niente’s unwavering commitment to artistry, craftsmanship and heritage. A true intersection of wine and design, Benson Vale stands as a testament to the timeless allure of Far Niente wines.
Packaging – Prophet & Poet / DESIGNTHIS!
With a reputation for strategy-driven design, DESIGNTHIS! blends deliberate strategy, innovative creativity and collaborative service to grow brands across wine, hospitality, sports, nonprofits and wellness. As it approaches its 30th anniversary in 2026, the agency continues to push creative boundaries, delivering purposeful brand experiences across industries.
With Prophet & Poet, the packaging is more than your average wine box. It’s an experience, an invitation to take a journey, much like Tarot’s symbolic language of the soul. Each character of these wines is like a mirror that reflects the energies, experiences and emotions that shape our lives. These wines are crafted for collectors and connoisseurs, so the unboxing needed to feel as rare and intentional as the luxury wine itself.
Patent leather and vellum materials, with intricate embossing and foiling, create the illusion of a storied volume — something that begs to be touched and read. The unboxing itself becomes a ritual: from the delicate metal latch release, to the storytelling print elements within, to the beautiful wine for consumption.
Prophet & Poet’s world is rooted in spirituality, mysticism and symbolism, so those ideas are woven into every single detail, elevating the experience to something collectible, immersive and personal.
Video / Brand Marketing – Stags’ Leap Winery
Stags’ Leap Winery is celebrating its exciting new partnership with world-renowned Cirque du Soleil with a 1-minute video that brings to life the ancient myth for which the winery is named. When pursued by a hunter, a noble stag leapt from a cliff into the unknown rather than submit. This dynamic video features two hand-to-hand Cirque du Soleil artists, appearing in various settings throughout the Stags’ Leap Winery estate. This collaboration is the perfect fit as both brands are well-known for their artistry, unparalleled quality and fascinating stories, which are always inspiring audiences and consumers to “take the leap.”
The partnership has proven to be an ideal match. Consumer insights data shows that Stags’ Leap Winery consumers identify as “adventurous” and over-index on attending live theater and entertainment, while Cirque du Soleil audiences are “experience seekers,” high-income and 21+ years old. This video lets both brands reach new audiences through a co-funded digital campaign.
The video will be featured in a digital awareness campaign delivered via high-impact, programmatic and social media ads directing consumers to a dedicated landing page where they can learn more about the partnership. The campaign kicked off mid-March 2025 and is expected to generate more than 17 million impressions.
Video / Brand Marketing – Stoller Wine Group
In 2024, the Stoller Wine Group released The Art of Pairing, a short documentary film that gives viewers an honest glimpse at the realities of farming, engaging audiences on an emotional level while reinforcing the connection between nature, craftsmanship and the human spirit. Through cinematic storytelling, the documentary short elevates brand authenticity by taking viewers behind the scenes and showing how the Stoller Wine Group is a leader in sustainability and climate-conscious winemaking.
Unlike a traditional promotional video, it takes a narrative-driven approach following the weeks leading up to the 2023 harvest, weaving together themes of resilience, stewardship and personal dedication through Vice President of Vineyard Operations Jason Tosch’s philosophical ethos about the relationship between jazz and farming. This campaign not only strengthens brand identity but also fosters a broader dialog around sustainability and the future of winemaking. To date, the film has been recognized as an Official Selection at the Seattle Film Festival, Environmental Film & Screenplay Festival and Oregon Documentary Film Festival. It has also received a nomination for Best Original Music and was awarded Best Cinematography by the Oregon Documentary Film Festival, as well as the Best Direction award from the Environmental Film & Screenplay Festival.
Video / Brand Marketing – WineShop at Home
Suburban Fracas is a toast to the bold, the fun, the rowdy and the daring in all of us. To celebrate the re-launch of its Suburban Fracas wine brand, WineShop at Home produced a video, titled Welcome to the Neighborhood.
In this neighborhood, uniqueness is celebrated and being unapologetically yourself is not only accepted but enthusiastically welcomed. Despite our apparent differences, wine drinkers can all come together as “neighbors” and enjoy a glass of Suburban Fracas. The colorfully labeled wines are a toast to that unpretentious attitude and approachable spirit, offering our customers a robust dry red wine option (Suburban Fracas Ruckus); a sweet, slightly effervescent rosé option (Suburban Fracas Fizzy Fray); and an off-dry, medium-bodied red wine option (Suburban Fracas Reprobate).
“As a company, we are continually seeking new ways to grow and reach new wine consumers,” says WineShop at Home Chairman and CEO Stan Fredrick II. “Our Suburban Fracas wines are an incredible way to tap into a broader, more diverse range of people. We’re here to shake up the traditional wine experience and invite everyone to join the fracas.”
To learn more about the Wine Marketing Award winners, visit: https://winesalessymposium.com/award-year/2025/.
About Wine Industry Network
Wine Industry Network (WIN) is the business resource for the North American wine industry, providing news, information, product and service resources, education, and networking opportunities. WIN is dedicated to helping industry professionals stay informed, competitive, and connected. For more information, visit wineindustrynetwork.com.
