The extension builds upon existing partnership in 12 U.S. markets.
April 23, 2025 – Today, Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands, announces the extension of its partnership with Folio Fine Wine Partners into Arizona and California. Folio Fine Wine Partners is a premier fine wine national importer, producer of quality wines and fine wine marketing agency founded by industry icon Michael Mondavi. The extension builds upon Breakthru and Folio’s existing partnership in 12 U.S. markets. Breakthru’s luxury wine portfolio, ASPECT, will represent Folio’s complete portfolio of distinguished brands and will leverage its impactful data and expert team to support the supplier’s growing presence in these markets in both the on- and off-premise.
“Understanding the evolving tastes of consumers and ensuring we have the portfolio to meet those demands is central to our operations at Breakthru. Through ASPECT, we work closely with our customers and leverage our data and insights to educate them and ensure they are prepared to deliver the latest trends,” said Adam Pizer, Senior Vice President, Supplier Business Development, Wine, at Breakthru Beverage Group. “Folio has a carefully curated portfolio, and we believe we can help them reach a broader group. We are proud of the foundation laid in our existing 12-market partnership and are honored to expand Folio’s reach in California and Arizona.”
“We are thrilled to select Breakthru as our distributor of choice in two dynamic markets like Arizona and California, building on our history of collaboration and a commitment to fine wines,” said Tim Norris, CEO of Folio Fine Wine Partners. “This alignment will help us expand our focus in those markets. We see many benefits of this enhanced relationship, not only for us and Breakthru, but most importantly, for our retail customers and consumers.”
Now part of the globally renowned EPI Group, Folio champions an exceptional portfolio of family-owned and estate-driven wineries from the world’s premiere and emerging wine regions. As they have in other markets, ASPECT will implement its high-performing wine strategy to build momentum in Arizona and California. This includes a robust ASPECT associate training program that enables them to educate customers and enhance their experience with the brands. The partnership underscores ASPECT’s commitment to offering best-in-class service, insights, and training for customers.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for three years in a row. For more information, visit www.BreakthruBev.com.
About Folio Fine Wine Partners
Founded by the Michael Mondavi Family in 2004, Folio Fine Wine Partners is an importer, fine wine agency and producer of quality wines. The Company provides sales, marketing, and public relations services to family-owned producers from the world’s premier and emerging wine regions, including California, Italy, France, Argentina, Portugal, Spain, Washington State, and Austria. For more information about Folio Fine Wine Partners, visit www.foliowine.com/ or social media channels on Facebook, Instagram and Twitter.
