Sonoma County winery engages consumers in sustainability program for third straight year
HEALDSBURG, Calif. – Apr. 10, 2025 – Sonoma County’s Rodney Strong Vineyards announces the third consecutive year of its sustainability sweepstakes. In 2025, the wine company continues to encourage more sustainable transportation solutions by offering participants a chance to win one of 10 eScooters, valued at $3,000 each. Now through May 31, consumers can enter online for a chance to become one of the lucky winners.
“Rodney Strong Wine Estates has been at the forefront of sustainability initiatives for over 20 years,” said Anthony ‘AC’ Capobianco, Senior Vice President of Global Sales & Marketing. “We believe it is more than just a set of rules to follow, but a daily decision to be leaders in sustainability in Sonoma County and beyond. This is a great opportunity for us to involve and engage our consumers in that effort and invite them to join us on this journey.”
Sustainability is a core principle to the operations at every level of the Rodney Strong organization and staff are deeply devoted to taking care of the earth, especially through each step in their winemaking process. In the cellars, for example, new technology reduces water use on the barrel wash line by 80%, and in the vineyards, grapevines are fenced in small blocks to maintain critical wildlife corridors. These efforts have earned the company recognition as one of California’s first certified sustainable wineries and vineyards.
“We like to say ‘place matters’ at Rodney Strong Vineyards and we are doing what we can to protect and honor our home in Sonoma County,” Senior Vice President of Winegrowing & Winemaking Justin Seidenfeld said. “It’s important for us to be stewards of this land for generations to come and be thoughtful in how we operate as a leading wine company in the region each and every day.”
To enter the sweepstakes, consumers can visit the Rodney Strong sweepstakes website either directly or by scanning a QR code available via social media and on sales displays at national and regional stores and independent sellers of Rodney Strong wines. Three winners will be chosen from each region (west, central, and east), along with one additional nationwide winner from all eligible entries. The selection will occur on or about June 6, 2025. More information, along with the details on terms and conditions, is available online at rodneystrongescootersweeps.com.
Since 2023, Rodney Strong Vineyards has received over 43,000 entries across its two previous sweepstakes programs in an effort to expand awareness and engage consumers in meaningful conversations around sustainability efforts in the wine industry.
About Rodney Strong Wine Estates
Rodney Strong Wine Estates (RSWE) is a family-owned wine company that includes Rodney Strong Vineyards, Davis Bynum Wines, and ROWEN Wine Company. Rodney Strong sustainably farms 12 estate vineyards and produces wines from Sonoma County’s finest appellations. The winery was founded in 1959 by Sonoma County pioneer Rod Strong as the 13th bonded winery in the county. For over 30 years, RSWE has flourished under the leadership of the Klein Family, 4th generation California farmers. The Klein family is committed to protecting and preserving the environment in both the vineyards and at the winery through sustainable and innovative practices. Rodney Strong Wine Estates is a family of passionate people committed to crafting premium wines, meaningful experiences, and sustainable leadership in Sonoma County. Learn more at RodneyStrong.com.
