Storytelling Campaign Features Three Remarkable Artists Whose Works Anchor New Paso Robles Tasting Space
April 10, 2025 (Paso Robles, CA) — Hope Family Wines today unveiled a new storytelling campaign featuring three remarkable artists whose works anchor the winery’s new Hope on Park tasting space in downtown Paso Robles.
Titled “Meet the Artists of Hope on Park,” the campaign is rolling out now through the winery’s digital channels, including web, email and social. The campaign includes an introductory landing page with links to each of the three artist profiles, illuminating the works that they created for Hope on Park.
Leaning deeply into original art and music, proprietors Austin and Celeste Hope sought to create a multisensory environment at Hope on Park, one that enriches emotional connection as guests enjoy a glass of wine with family and friends.
“We want Hope on Park to be a place of creativity and discovery, where wine and art meld together to elevate the senses,” said Owner-Winemaker Austin Hope. “Knowing the stories behind the artists makes the experience all the more immersive and enriching.”
Meet the Artists
The campaign showcases Los Angeles-based Lisa Schulte, a trailblazer in the field of neon art who is celebrated worldwide as “The Neon Queen.” Schulte created the striking chandelier—part reclaimed grapevine, part neon—that hangs above Hope on Park’s sidewalk tasting bar, beckoning passersby with its neon-infused tendrils.
Also featured are Danny Torres and Mitch McCormick, the chainsaw-wielding artisans at Paso Robles-based Deadwood Revival. Torres and McCormick specialize in turning nature’s castoffs into masterworks of form, function and stewardship. They are responsible for Hope on Park’s head-turning sidewalk tasting bar, a gathering space created from a reclaimed chunk of sycamore wood.
The campaign also spotlights Celeste Hope’s stunning black-and-white photo series that illuminates the walls of Hope on Park’s interior lounge space. For more than 20 years, Hope’s works have been featured in editorial layouts, commercial works and gallery exhibitions. Hope on Park stands as a testament to her talents as both a photographer and interior designer.
A New Flavor in Downton Paso Robles
Located at 1140 Pine Street, Hope on Park features a casual sidewalk tasting bar and three distinct interior “creative spaces,” providing patrons with a range of immersive tasting environments within a single location. The walk-up bar welcomes drop-in visitors, and no reservations are necessary. The “creative spaces” are available by reservation only. Here, guests step into a world of unexpected luxury and enjoy guided tastings of rare Austin Hope exclusives as well as library wines and interactive experiences such as the “Black Glass” tasting.
Hope on Park stands as a complement to the Austin Hope & Treana Tasting Cellar, the estate that started it all for Hope Family Wines in the Templeton Gap District. Both are open daily.
About Hope Family Wines
Hope Family Wines is one of the pioneering heritage wineries that helped spark the modern winemaking era in Paso Robles. Owner & Winemaker Austin Hope grew up in Paso Robles as the son of winegrowers Chuck and Marlyn Hope, from whom he inherited his love and respect for the region. Hope Family Wines today spans six brands that exemplify the world-class quality and diversity of Paso Robles: Austin Hope, Treana, Quest, AUSTIN, Liberty School and Troublemaker. In the fall of 2022, Hope Family Wines was named “American Winery of the Year” by Wine Enthusiast’s annual Wine Star Awards. Most important, Hope Family Wines works with 50 partner growers and a dedicated family of employees who make it all possible. More at HopeFamilyWines.com.
