ST. HELENA, Calif., April 7, 2025 – Trinchero Family Wine & Spirits today announced Corey Beck as chief operating officer for the family-owned business based in the Napa Valley for more than 75 years. Corey will join Trinchero May 1st, and report directly to President and CEO Bob Torkelson, who has led the company since succeeding Roger Trinchero in 2004. A Calistoga native with three decades of leadership in the wine industry, Beck’s winemaking background and depth of expertise in the beverage alcohol industry will complement the Trinchero portfolio that now spans more than 50 brands.
“We are excited to welcome Corey to Trinchero,” said third generation family member and Vice Chairman and Senior Vice President Mario Trinchero. “We know his perspective will be valuable to our organization, and his demonstrated success in winemaking and operating family businesses will help us as we continue to grow and position our company for ongoing success and innovation.”
Prior to joining Trinchero, Beck served as a senior executive with Delicato Family Wines and spent over 20 years with Francis Ford Coppola Winery. His leadership extends across various facets of the industry, from production and vineyard management to strategic partnerships and international expansion.
At Trinchero, Beck will oversee Winemaking, Viticulture, Production, Finance, IT, Human Resources, and Export teams, ensuring operational efficiency and continued innovation across all aspects of the business. His appointment comes as Trinchero continues to strengthen its portfolio, building on recent distribution partnerships and collaborations with fine wine partners in Spain and Italy. “I am honored to join Trinchero Family Wine & Spirits, where family ownership ensures authenticity and long-term commitment, which serve as the foundation of our industry,” said Beck. “I look forward to working with Bob, Mario, and the team to build on Trinchero’s strong foundation and drive future success.”
About Trinchero Family Wine & Spirits
A family-owned company for more than 75 years, Trinchero Family Wine & Spirits comprises more than 50 award-winning wine and spirits brands distributed globally. Founded in 1948 – when Italian immigrants Mario and Mary Trinchero moved their young family from New York City and purchased the Sutter Home winery in St. Helena – Trinchero Family Wine & Spirits remains rooted in Napa Valley. From these humble beginnings Trinchero has grown to become one of the five largest US wineries through strategic partnerships and investments in technology and vineyards, all while maintaining a steadfast commitment to quality, value, sustainability and philanthropy. Today, the portfolio includes flagship brands Sutter Home Family Vineyards, Ménage à Trois and SEAGLASS Wine Company; luxury brands Trinchero Napa Valley, Napa Cellars and Neyers Vineyards; partner brands Joel Gott Wines, Charles & Charles and Bieler Père et Fils; a growing portfolio of alcohol-removed wine including Fre, Luminara, and SEAGLASS alcohol-removed, import brands Ceretto, Tenuta Regaleali, San Polo, Famiglia Cotarella, Angove Family Winemakers, Avissi Prosecco, Echo Bay, Celler Vall Llach and Terras Gauda; and spirits and specialty beverage brands Hanson of Sonoma Organic Vodka, Tres Agaves Organic Tequila, Tres Agaves Organic Cocktail Mixers, Amador Whiskey and Trincheri Vermouth. Learn more at www.tfewines.com.
