Dionilife Partners with Breakthru Beverage GroupNon-Alcoholic Platform Ramps Up Colorado Presence for MashGang Beer and Anticipated New Brand Launches
Denver, Co April 8, 2025 — DioniLife, the non-alcoholic platform launched by beer and spirits innovation experts, announces its partnership with Breakthru Beverage Group. Responding to demand, DioniLife is engaging one of the nation’s leading distributors to capture market share in Colorado. In just over six months, the non-alcoholic platform established a remarkable rate of sales with MashGang Beer, their preliminary offering, and is now poised for substantial growth with Breakthru as they ramp up presence in advance of soon to be announced brand launches.
“Breakthru emerged as the clear option for DioniLife as we conducted a thorough search for a partner that could scale at the pace in which we are operating,” says Damian McKinney, CEO and Founder. “They have the proven track record, relationships, and energy that matches DioniLife. We are excited about this partnership and eager to work with the Breakthru team.”
Focusing exclusively on non-alcoholic adult beverages, DioniLife is building a portfolio of high-quality, flavorful products across beverage categories, both through internal development and acquisition. The first acquisition, Mash Gang Beer, has successfully launched in the UK, Colorado and Wisconsin with additional states to be announced this Spring. At the same time, DioniLife’s innovation team has been actively developing multiple brands that will also debut shortly.
“Our guiding principle of never compromising on taste or quality extends to our relationships,” continued McKinney. “We are pleased to say the same holds true now as we embark on a new chapter with Breakthru.”
“The non-alcoholic beverage category is experiencing a surge of popularity, driven by health-conscious consumers and those looking for an alternative to alcohol,” said Nate Phippen, Executive Vice President of Colorado at Breakthru Beverage Group. “We’re thrilled to be selected as Distributor of Choice by DioniLife. We are committed to expanding non-alcoholic offerings and are excited to partner with DioniLife to secure their spot in this growing market.”
About DioniLife
Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. It launched in the United States and the United Kingdom, with plans for global expansion. DioniLife is backed by the Invus Group, an as exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe and Asia.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for three years in a row. For more information, visit www.BreakthruBev.com.
