March 31, 2025 (Healdsburg, CA) – Gary Farrell Winery, the iconic Russian River Valley estate, is thrilled to announce the launch of its new Sonoma Subscription, offering convenience and ease in accessing and enjoying its acclaimed wines.
The Sonoma Subscription, launching today, offers members a curated selection of Gary Farrell Winery’s finest appellation wines, delivered directly to their door. Designed for those seeking uncomplicated enjoyment, the subscription features a current array of Gary Farrell’s elegant wines, perfect for any meal, occasion or simply unwinding. Membership offers flexibility and value by allowing members to customize their delivery frequency to accommodate book club nights and fun dinner parties and skip shipments as needed for vacation or sober curious holds.
“We are thrilled to introduce this new subscription offering,” says Stephanie Wycoff, General Manager of Gary Farrell Winery. “The Sonoma Subscription offers a handpicked lineup of our delicious appellation wines, focusing on seasonal favorites, making it easier than ever to savor our exceptional wines. It’s a convenient way to ensure you always have the perfect wine on hand, whether hosting friends or treating yourself. It also provides an opportunity for customers to deepen their connection with Gary Farrell wines and experience the best of what we have to offer in a seamless and convenient way.”
Membership includes receiving four bottles every two, four or six months for a flat rate of $150, allowing consumers to choose the frequency that best suits their needs. Members also have the option to add additional bottles, including Gary Farrell Winery’s prized single-vineyard wines to their package. Each shipment includes a consumer-friendly card featuring helpful tips such as how to quickly chill a bottle of wine and fun and simple serving suggestions such as a Rosé wine cocktail recipe.
Unlike traditional wine club models with set shipping schedules, Sonoma Subscription members control their delivery schedule. And rather than focusing on new releases and limited production wines intended for cellaring, the Sonoma Subscription emphasizes variety and immediate enjoyment with wines ready to be savored now, no cellaring required.
The Sonoma Subscription is available starting today. Sign up here.
About Gary Farrell Winery:
Gary Farrell Winery, a pioneer of the Russian River Valley, has championed the unique wine region for over 40 years with its acclaimed Pinot Noir and Chardonnay. The winery draws from some of Sonoma County’s most renowned vineyards, including Rochioli, Bacigalupi, Gap’s Crown, and Durell to produce small-lot, terroir-driven wines with expressive varietal character. Gary Farrell wines capture the essence of each vineyard’s distinctive qualities with a hallmark profile of fresh fruit and savory notes balanced by vibrant acidity. With panoramic views from its scenic, hilltop estate, Gary Farrell Winery offers an immersive tasting experience, inviting guests to bask in the beauty of the Russian River Valley and enjoy a unique slice of paradise in every glass of Gary Farrell wine.
