SAN FRANCISCO, Feb. 25, 2025 — As SMB wineries struggle with outdated, costly software solutions in an increasingly digital market, Vino has launched to provide a streamlined, affordable alternative. Vino is a modern, all-in-one commerce platform designed to help small and mid-sized wineries sell online, in-person, and through wine clubs—without the headaches of traditional systems.
Built specifically for SMB wineries, Vino offers Inventory Management, CRM, Club Management, E-Commerce, Point of Sale, Secure Payments, Tax & Shipping Compliance, Fulfillment, and more—all in a sleek, user-friendly interface. Unlike legacy providers that burden wineries with bloated features and complex pricing, Vino delivers exactly what wineries need at a transparent, flat-rate cost.
A Digital Revolution for SMB Wine Commerce
“The U.S. wine industry is valued at over $80 billion, yet small and mid-sized wineries have been largely overlooked by tech providers,” said Derek Henmi, Founder of Vino. “For too long, wineries have been forced to navigate outdated, overly complex systems that drain their time and resources. Vino changes that by making wine sales simple, intuitive, and cost-effective.”
Vino is built to meet wineries where they are—whether selling online, in tasting rooms, or through a wine club. By eliminating inefficiencies and providing an effortless user experience, Vino lets SMB wineries focus on what they do best: crafting exceptional wines and building lasting customer relationships.
Why SMB Wineries are Switching to Vino
Key advantages of Vino’s platform include:
- Seamless Club Management – Automate wine club memberships, billing, and customer engagement with ease.
- Integrated E-Commerce & POS – Sell wine effortlessly both online and in tasting rooms using a single, unified system.
- Simplified Compliance & Fulfillment – Easily navigate tax and shipping regulations, ensuring hassle-free delivery.
- Transparent, Flat-Rate Pricing – No hidden fees, no complex pricing tiers—just an affordable, all-in-one solution for SMB wineries.
Taking on Legacy Software – and Winning
The wine industry has long been neglected by technology. On one side, enterprise-level solutions are costly and outdated, while on the other, many small wineries still rely on Excel to manually manage their wine clubs—a tedious and error-prone approach. Vino’s disruptive approach is changing the game by offering a modern, powerful, and cost-effective alternative that is tailor-made for small and mid-sized wineries.
“Before switching to Vino, our wine club was managed on spreadsheets and orders were charged manually, one at a time,” explained Joe Ciotti, owner of Ciotti Cellars. “Now we finally have a platform built specifically for wineries like ours.”
With the official launch of Vino, SMB wineries now have access to the same level of technology that major wine brands use—without the excessive costs. As digital transformation reshapes the wine industry, Vino is leading the charge, helping small wineries modernize and thrive.
About Vino
Vino is a next-gen wine commerce platform designed to simplify and enhance how SMB wineries sell their products. By offering a comprehensive suite of business tools in an intuitive, modern interface at a flat-rate price, Vino is revolutionizing the wine industry for small and mid-sized wineries. To learn more, visit www.joinvino.com.
